Growth & Optimization

Don't let your website sit still while your business moves forward.

$600/month

Launching a website is the beginning, not the finish line.

Growth & Optimization is for businesses that want their website actively maintained, improved, and refined over time.

Each month, we prioritize the most worthwhile updates and improvements for your business. That might mean refining a page, improving a user journey, updating CMS content, addressing performance issues, or making practical improvements to the site’s SEO and accessibility.

Instead of letting the website slowly fall behind as the business changes, you have a defined monthly allocation of work focused on keeping it useful and moving it forward.

Key benefits

Keep the site aligned with changing business needs.
Address issues and opportunities in a prioritized order.
Make ongoing UX and design improvements.
Maintain the website while working toward better performance and usability.
Get guidance on what to improve next instead of guessing.

Who it’s for

Businesses that rely on their website to generate leads or sales.
Companies that want to improve an existing website over time.
Teams that need both routine support and ongoing improvement.
Businesses that want a regular strategic check-in about their website.

What’s included

Up to 6 hours of focused website support and optimization work per month.
Content, media, and CMS updates.
Minor layout and design refinements.
Performance monitoring and appropriate optimization.
Basic on-page SEO and accessibility upkeep.
Quarterly website review and strategy check-in.
Priority email support.
Guidance on practical website improvements and expansion.

The process

Review business priorities and the website’s current needs.
Select and prioritize the most worthwhile monthly improvements.
Complete the agreed work within the monthly allocation.
Review progress and adjust priorities as the business evolves.

Conduct a more substantial website review and strategy check-in quarterly.

Scope & exclusions

$600 per month.

The monthly allocation covers up to six hours of agreed work, including implementation, quality checks, and necessary task coordination.

Work is prioritized monthly according to business needs. Unused time does not roll over.

Major redesigns, new pages, major functionality, extensive development, advertising campaigns, and comprehensive SEO programs require a separate scope and quote.

Retainers are intended for websites built by Katalyst. Other websites may be accepted following an initial assessment.

No specific increase in traffic, rankings, or conversions is guaranteed.